FERÖL — Craft Beer Packaging & Branding System
FERÖL is a conceptual craft beer brand inspired by endangered wild cats and the environments they inhabit. Built around instinct, character and untamed energy, the identity combines bold illustration with a structured packaging system. The project explores a bold color-coded system, expressive typography, and character-led storytelling across an 8-beer packaging lineup. The identity balances expressive visuals with a modular label system designed to scale across multiple variants. Real conservation statuses are included to connect the brand with environmental awareness.