murmurs is a contemporary music label based in Graz, Austria, exploring more sustainable approaches to physical music publishing. The project establishes a visual identity and a modular packaging system built around a foldable poster that transforms into CD packaging. A color-coded folding logic is embedded into the layout, becoming part of the visual language. Designed to scale across future releases, the system maintains consistency while allowing flexibility. First developed for at eventide (murmurs 01), available via murmurs.at