Vytal is the world’s largest reusable system. A packaging system that reduces single-use waste. As a Visual Designer at Vytal, I worked within an existing brand system to scale and apply a cohesive visual language across campaigns, packaging, POS materials and digital platforms. My role focused on translating the brand into consistent, high-impact communication across multiple touchpoints — from concept development and campaign design to production-ready assets. I also contributed to art direction and visual language for brand photography, supporting both shoots and post-production. In addition, I developed a custom illustration icon set to extend the visual system across UI and communication. The “Bowljob for free” campaign, which I contributed to, received the 18/1 Campaign Award in 2023.

Working within an existing brand system, extending and applying visual assets across touchpoints.
Layout explorations and modular compositions used to scale campaign assets across formats.
Role: Visual Design, Campaign Adaptation, Photo Editor, Art Direction Support
Developed a series of frame-by-frame animations for a Vytal x Mehrweg collaboration, adapting both visual systems into a cohesive motion language for social media.
Contactless business cards.
Building a flexible and expressive visual system.
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